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News | Dec. 13, 2023

Research on Social Media Sharing Reveals the Potential Dangers of Cuteness

Minerva-funded researchers, Professor Susannah Paletz and Associate Research Assistant Ewa Golonka of the UMD Applied Research Lab for Intelligence and Security (ARLIS), investigate the many emotions evoked by social media. Creating a unique measure for cuteness among other key emotions, the researchers analyzed over 4,000 posts, the receiver’s emotional reaction, and the likelihood of being shared."

Learn more by watching the installment, "Emotions of Social Media" from Enterprise: University of Maryland Research Stories. 

Associated Minerva-funded project: The Role of Emotions in Adversarial Information Campaigns